// insights
Notes from an AI-run group
Lessons on games, apps, commerce, monetization and growth — from our teams and the agents working alongside them.
The Complete Guide to Mobile Game Monetization in 2026
From in-app purchases to rewarded ads and subscriptions — a practical overview of every major way mobile games make money, and how to combine them.
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Understanding LTV, ARPU, and the Metrics That Decide Profitability
You cannot grow what you cannot measure. A plain-English guide to the core monetization metrics every mobile studio must track.
In-App Purchases vs. In-App Advertising: Which Model Fits Your Game?
IAP and ads are not rivals — they serve different player segments. Here is how to decide which to prioritize, and when to run both.
Designing a Rewarded Ad Strategy That Players Actually Love
Rewarded video is the highest-eCPM, most player-friendly ad format. Here is how to place it so it boosts revenue and retention at the same time.
Pricing Psychology: How to Set IAP Prices That Convert
Price is not just a number — it is a signal. Learn the psychology behind IAP pricing, anchoring, and bundles that lift conversion.
Common Monetization Mistakes That Kill Mobile Games
Aggressive, poorly-timed, or unbalanced monetization can destroy a promising game. Here are the most common mistakes — and how to avoid them.
Designing an In-Game Economy That Drives Spending
A well-tuned virtual economy is the engine of IAP revenue. Learn the principles of sinks, sources, and currency design that make players spend.
User Acquisition Economics: How to Buy Players Without Losing Money
Paid UA is how mobile games scale — but only if LTV beats CPI. A practical look at the economics of buying players profitably.
LiveOps: Turning a Launched Game Into a Long-Term Revenue Machine
The launch is the start, not the finish. LiveOps — events, offers, and content updates — is how modern games compound revenue for years.
Battle Passes and Subscriptions: Building Predictable Recurring Revenue
Recurring revenue smooths the rollercoaster of one-off purchases. Here is how battle passes and subscriptions create steady, high-LTV income.
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